Succession planning is a crucial aspect of managing a business, and for smaller advertising agency owners, the challenge is often compounded by the unique dynamics of the industry. One increasingly ...
Leveraging Earn-Outs as a Succession Strategy for Smaller Advertising Agency Owners
Creating a Five-Year Exit Plan: Part 3
In Creating a Five-Year Exit Plan: Part 2, we discussed assessing your goals against agency performance to identify areas where you need to improve to meet your goals. In Step ...
read moreCreating a Five-Year Exit Plan: Part 2
In Creating a Five-Year Exit Plan: Part 1, we discussed setting goals as the first step in developing your exit plan. Step 2 is reviewing those goals against current agency ...
read moreCreating a Five-Year Exit Plan: Part 1
Editor’s note: Recently a number of agency principals have asked us about exit plans —how they can transition out of the agency while maximizing income and ensuring that the ...
read moreShould Your Successor Be Just Like You?
Letting go of your baby is part of the succession planning process. Ideally, you already have a person or people in place to move into the role of ad agency ...
read moreTo Have a Succession Plan, You Need a Successor
Many an ad agency owner flies solo all through his or her career. This may be due to a number of factors, sheer passion for the work and the business ...
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