New business is the lifeblood of every agency but pursuing new business in today's environment is like pushing a boulder uphill. It's vital for agencies to revisit their new business programs each year to ensure they have the appropriate people and tactics in place to move ahead at full-speed regardless of world events or economic forecasts.

This session will review the strategies needed to help you make the most of your new business initiatives. We'll cover everything from building the right team to how to get a meeting.

Agenda includes: