Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”

According ...

A Lesson in AGI Math

For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets during a downturn need to ...