The creative brief is a vital tool that bridges the gap between account service people and creatives. For account service teams, it provides a structured framework to articulate client objectives, target audience, and key messages, ensuring alignment and clarity. For creatives, the brief serves as a source of inspiration and direction, offering essential insights and constraints that guide the creative process.

This session will explore how a thoughtful creative brief can enhance collaboration, align goals, foster effective communication and produce cohesive, impactful campaigns that meet client expectations and achieve desired outcomes. We'll share strategies to ensure that both creative and account service teams work seamlessly together. Whether you are part of the creative team or account service, this session will provide valuable insights to improve teamwork and outcomes.

Topics Include:

• The importance of connecting creative and account service teams
• How the creative brief acts as a bridge
• Key components of a successful brief
• The creative brief process step-by-step
• How to foster alignment and ensure clarity
• How straying from the brief affects the work and client relationships

A great course for account service and creative personnel.