Time. Time. Time. As I gaze out the window in my office, I look back on the time-consuming events over the last 12 months. Our fourth and fifth grandchildren were ...

In the world of smaller agencies, the battle for talent is as intense as it is in many large corporations. However, the stakes can feel even higher when your team ...

On April 22, the world celebrated the fifty-fourth anniversary of Earth Day. Those in advertising and marketing might be interested to know that the sequence of events, ending up with ...

In an era where virtual work environments have become the norm, smaller advertising agency creative teams are adapting their collaborative processes to thrive in this digital landscape. The challenge lies ...

Claiming an area of focus has long been an advertising agency business strategy. For many agencies, areas of focus evolved naturally, with successful work for one industry client leading to ...

Succession planning is a crucial aspect of managing a business, and for smaller advertising agency owners, the challenge is often compounded by the unique dynamics of the industry. One increasingly ...

In celebration of Women's History Month let's take a look at The “first lady” of Madison Ave., Mary Wells Lawrence. If you are a woman of a certain ...

Agency principals ask us all the time how to measure the financial success of their agencies. When we respond, many seem disappointed. "That's it?" they ask. "Those are all ...

The word “holistic” gets tossed around a lot these days. It is one of those jargon words that marketing people throw into a new business pitch or presentation in an ...

The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...

What’s all this fuss about revenue recognition with agencies?  Isn’t revenue recognized when we just bill the client???

What do accountants know about financial reporting for advertising and ...

In the dynamic world of advertising, change is constant. As a small advertising agency, evolving with the times is essential to staying competitive and delivering competitive services. One aspect that ...

A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...

If all agencies had to do every day was run their new business programs, a steady flow of new business would be coming through the pipeline.

Sadly, agencies DO have ...

It has always been true that for an agency to do good work and make a fair profit at doing it, the client has to be a “good” client. The ...

With the third quarter already a month gone, we hope we’re in time to share a few reminders about closing out your year with a strong new business push ...

There are some important issues that good account executives consider when doing their daily jobs. Following are some thoughts from a very savvy Second Wind member who teaches his AEs ...

We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”

According ...

As you work with your clients to set up annual advertising and marketing planning, there’s one thought that should remain lodged in your frontal cortex: “It’s not my ...