A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...
read moreIs It Time To Let Your “Baby” Go? Transitioning to Retirement
You’ve nurtured, fed, hovered over, and perhaps spent every waking minute working on and worrying about your agency. Meanwhile, your agency people, who helped you to grow the business ...
read moreWhy Ad Agency Leaders Need to Take Think Time
Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak function. You may be able ...
read moreBalancing Act
This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. We frequently speak with agency principals who are ...
read moreCreating a Five-Year Exit Plan: Part 3
In Creating a Five-Year Exit Plan: Part 2, we discussed assessing your goals against agency performance to identify areas where you need to improve to meet your goals. In Step ...
read moreCreating a Five-Year Exit Plan: Part 2
In Creating a Five-Year Exit Plan: Part 1, we discussed setting goals as the first step in developing your exit plan. Step 2 is reviewing those goals against current agency ...
read moreCreating a Five-Year Exit Plan: Part 1
Editor’s note: Recently a number of agency principals have asked us about exit plans —how they can transition out of the agency while maximizing income and ensuring that the ...
read moreThe Perfect Complement: Finding the Right Partner Is About Balance
Advertising agencies are usually fun places to work. They are often non-corporate (some extremely so), frequently playful, and brim-full of interesting, eccentric personalities. Some of those eccentrics are, as happens ...
read moreHow Do You Manage Uncontrolled Growth?
We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the demands of a booming business ...
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