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principal’s responsibilities

Growing an Agency All Comes Down to This…

Second Wind
11/22/2023

A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...

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Is It Time To Let Your “Baby” Go? Transitioning to Retirement

Second Wind
1/18/2023

You’ve nurtured, fed, hovered over, and perhaps spent every waking minute working on and worrying about your agency. Meanwhile, your agency people, who helped you to grow the business ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Second Wind
11/2/2022

Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak function. You may be able ...

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Balancing Act

Second Wind
10/11/2022

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. We frequently speak with agency principals who are ...

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Creating a Five-Year Exit Plan: Part 3

Second Wind
10/4/2022

In Creating a Five-Year Exit Plan: Part 2, we discussed assessing your goals against agency performance to identify areas where you need to improve to meet your goals. In Step ...

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Creating a Five-Year Exit Plan: Part 2

Second Wind
9/27/2022

In Creating a Five-Year Exit Plan: Part 1, we discussed setting goals as the first step in developing your exit plan. Step 2 is reviewing those goals against current agency ...

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Creating a Five-Year Exit Plan: Part 1

Second Wind
9/20/2022

Editor’s note: Recently a number of agency principals have asked us about exit plans —how they can transition out of the agency while maximizing income and ensuring that the ...

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The Perfect Complement: Finding the Right Partner Is About Balance

Deborah Budd
10/6/2021

Advertising agencies are usually fun places to work. They are often non-corporate (some extremely so), frequently playful, and brim-full of interesting, eccentric personalities. Some of those eccentrics are, as happens ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
9/15/2021

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the demands of a booming business ...

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