A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...
read moreBe The Human Highlight Reel
8/31/2022
One day on the way to a meeting, I was in a funk. Although I can’t remember the specifics, I had encountered some incredibly bad hurdles that morning. These ...
read moreThe Client Feedback Zone: Managing the Client Approval Process
6/8/2021
You’ve created a concept for a client project that you and your team are really excited about. You build your pitch, with details on the research and supporting data ...
read more