Many smaller agencies want to become more involved in developing marketing plans for their clients, but may not be quite up to speed with planning terminology. Here is a simple ...

As you work with your clients to set up annual advertising and marketing planning, there’s one thought that should remain lodged in your frontal cortex: “It’s not my ...

Account planning as a marketing planning discipline arrived in the USA over 35 years ago, but still has not been widely adopted amongst small and midsized agencies. If you haven ...