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How Weird Is Your Agency?

Deborah Budd
1/11/2023

Some of my most enjoyable and productive days in this business were spent among weird but wonderful creative people. Those former co-workers brought high energy, side-splitting humor and an ability ...

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Your Creative Mandate

Second Wind
12/16/2021

Over many years, we’ve advised our Second Wind member agencies to become more consultative, and to position their firms as strategic marketing partners with their clients. So, it may ...

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Work When You Feel Like Working

George Fuller
8/16/2021

The first art director I ever worked with was a most accomplished slacker. In the morning, he would drift in well after everyone else, drop by his office and drop ...

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Creative Chaos Theory

Creative Chaos Theory

Deborah Budd
3/11/2021

Scientists once believed that events or occurrences in nature were predictable or able to  be mathematically calculated and predicted. Then along came chaos theory, proposing that many events are, in ...

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