We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...

Looking back over the past decade, the advance of technology and changing face of media has been astounding. And as marketers, the speed at which we as an industry have ...

Some of my most enjoyable and productive days in this business were spent among weird but wonderful creative people. Those former co-workers brought high energy, side-splitting humor and an ability ...

Culture is a much touted factor in building a great creative ad agency or marketing firm. Agency principals devote much time and effort into figuring out what their culture is ...

One day on the way to a meeting, I was in a funk. Although I can’t remember the specifics, I had encountered some incredibly bad hurdles that morning. These ...

We’ve never been here before. Over the history of our country, whenever there has been an employment crisis, it’s been from the employer’s point of view. This ...

Over many years, we’ve advised our Second Wind member agencies to become more consultative, and to position their firms as strategic marketing partners with their clients. So, it may ...

Working in a service industry like ours requires a clear sense of purpose. If you are not all working as a team toward some ultimate goal, meshing like gears in ...

Engagement.It’s a word we throw around like it actually means something. Too often, we use it to describe how we like to imagine consumers interacting with our advertising ...

As you set your advertising agency’s culture goals, it’s important to understand how the leader influences employees’ attitudes and enthusiasm for the work, serving clients and collaborating with ...

What comes to mind when I say the word “boss”? I picture a person parked behind a big desk in a fancy office with enormous windows. He (yes, I picture ...

In today’s corporate world, it is trendy to brandish the terms “culture” and “values” when discussing strategic plans or objectives. Many business leaders claim to understand how strong core ...

You may have read the title of this article and thought, “What exactly is agency culture?” The culture within an agency can encompass a number of things. Simply, it’s ...