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advertising history

The Ad Man Who Helped Create Earth Day

Second Wind
4/22/2024


On April 22, the world celebrated the fifty-fourth anniversary of Earth Day. Those in advertising and marketing might be interested to know that the sequence of events, ending up with ...

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Mary Wells Lawrence, Legend and Inspiration

Second Wind
3/7/2024


In celebration of Women's History Month let's take a look at The “first lady” of Madison Ave., Mary Wells Lawrence. If you are a woman of a certain ...

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Second Wind’s Must-Read Books for Advertising Agency People

Second Wind
2/9/2021

Recently, an agency principal called with an unusual request. He wanted a reading list to share with his employees that would provide a “best of” overview of the industry’s ...

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