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employee training

A Culture of Learning Keeps Your Agency On the Forward Edge

Second Wind
4/4/2023

Looking back over the past decade, the advance of technology and changing face of media has been astounding. And as marketers, the speed at which we as an industry have ...

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New Employee Training and Orientation Builds Agency Success

Second Wind
7/26/2022

Recruiting, interviewing and hiring is a big investment for your agency. Doesn’t it justify a good orientation process to ensure that each new hire succeeds? Even if (especially if ...

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Be a Mentor, Not a Boss: Welcoming Younger Workers to the Agency

Deborah Budd
6/21/2021

Countless articles discuss coaching and mentoring, work attitudes and differing expectations related to Millennials versus older workers. This aspect of the hiring process is often given short shrift in a ...

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Second Wind’s Must-Read Books for Advertising Agency People

Second Wind
2/9/2021

Recently, an agency principal called with an unusual request. He wanted a reading list to share with his employees that would provide a “best of” overview of the industry’s ...

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