Managing people can be the most difficult part of owning a small agency. Most agency owners are not trained in human resources management, and far too few understand the legalities ...
read moreFinding Your Next Best Account Ever
Can you look at your present client list and say with conviction that they are all loyal, tied fast to your agency and sure to stay with you far into ...
read moreTest Your Presentations by Pretending to Be the Prospect
Rehearsal makes you more confident. Confidence plays very well to a business audience. Yet too many ad agencies and marketing communications firms go into new business pitches with little or ...
read moreThe Benefits of Employee Testing
To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information; how likely the person will ...
read moreCreative Chaos Theory
Scientists once believed that events or occurrences in nature were predictable or able to be mathematically calculated and predicted. Then along came chaos theory, proposing that many events are, in ...
read moreRethinking Brainstorming: Imagineering Ideas from Disney
Around this time each year, we are gearing up to hold SAIL, our Small Agency Idea Lab, at the Walt Disney World® Resort in Florida. It's a great event ...
read moreWatch Yourself…Hard Times Are Just Around The Corner
Many smaller agencies and design studios tend to forget hard times when clients are active and billings are flowing. However, most long-term advertising agency people (and other business people) never ...
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